Massage Therapy - Successfully!

While a business card will give the essentials: name, address, phone number, etc - only your basic contact information; a well-written massage brochure can provide the potential customer with all the information they need to decide to call you. Brochures should be used to attract new massage clients, and to encourage existing clients to upgrade and try other services you offer.

An easy, tri-fold brochure should include ALL the important information including not only the name of your massage business but also your credentials, your services and bodywork specialities (if any) and, most importantly, why this person will benefit from seeing you for a massage.

 Don’t waste time telling this potential massage client what you will do - tell them what you will do for them!

More on using brochures effectively in later articles. And lots more on quick and inexpensive massage marketing ideas, tips for beating the economic slump, and other good business sense ideas.