Massage Therapy - Successfully!

So we’ve talked about Why to Use Massage Brochures and Creating Massage Brochures already, so today we are going to discuss a few quick tips about HOW to use your brochures, now that you have them.

• Put a copy of your brochure in the envelope with your gift certificates when you sell one. This will allow potential clients to see all the services you offer and what each service is.
• Place your brochures in businesses that compliment your business (with permission of course). Some businesses that have traditionally done well for massage therapists in the past include health food stores, chiropractic offices, childbirth educators or doulas, midwife offices or birthing centers, fitness centers and gyms, yoga and pilates instructors, karate schools or local hotels that do not employ onsite therapists.
• Be sure you track where a client comes from when they call! If you never get a single client from the chiropractic office, but get many from the health food store you’ll know not to replenish the brochures at the former. This will help you save money by using the most effective marketing and not wasting your money putting brochures where they aren’t bringing you clients.

Continuing with the previous information about why to use brochures in massage marketing, today’s article will discuss some keys for creating effective brochures.

 How do you know if a brochure is effective? If you create a desire in the person reading your brochure to actually pick up the phone, or go online, and schedule an appointment with you! It isn’t about having a “pretty” brochure - it is about booking a new client or up-selling an existing client.

The most important thing when examining your brochure is to determine what your underlying message is. What is the message someone reading your brochure is going to come away with? That you are wonderful? That will hardly encourage them to book.

Think about what a consumer wants: relief, safety, satisfaction, value, trust, and ultimately - they want to benefit from having come to see you. What will the client get from a session with you? THAT is what you need to focus the most on. Use your brochure to highlight how you understand the client’s needs and what makes you special enough to fullfill those needs.

While a business card will give the essentials: name, address, phone number, etc - only your basic contact information; a well-written massage brochure can provide the potential customer with all the information they need to decide to call you. Brochures should be used to attract new massage clients, and to encourage existing clients to upgrade and try other services you offer.

An easy, tri-fold brochure should include ALL the important information including not only the name of your massage business but also your credentials, your services and bodywork specialities (if any) and, most importantly, why this person will benefit from seeing you for a massage.

 Don’t waste time telling this potential massage client what you will do - tell them what you will do for them!

More on using brochures effectively in later articles. And lots more on quick and inexpensive massage marketing ideas, tips for beating the economic slump, and other good business sense ideas.