Massage Therapy - Successfully!

So we’ve talked about Why to Use Massage Brochures and Creating Massage Brochures already, so today we are going to discuss a few quick tips about HOW to use your brochures, now that you have them.

• Put a copy of your brochure in the envelope with your gift certificates when you sell one. This will allow potential clients to see all the services you offer and what each service is.
• Place your brochures in businesses that compliment your business (with permission of course). Some businesses that have traditionally done well for massage therapists in the past include health food stores, chiropractic offices, childbirth educators or doulas, midwife offices or birthing centers, fitness centers and gyms, yoga and pilates instructors, karate schools or local hotels that do not employ onsite therapists.
• Be sure you track where a client comes from when they call! If you never get a single client from the chiropractic office, but get many from the health food store you’ll know not to replenish the brochures at the former. This will help you save money by using the most effective marketing and not wasting your money putting brochures where they aren’t bringing you clients.