Creating Effective Brochures - Massage Brochures for New Clients - Massage Therapy

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Jun 13 2008

Creating Effective Brochures - Massage Brochures for New Clients

Published by angengland at 1:22 pm under Marketing Materials Edit This

Continuing with the previous information about why to use brochures in massage marketing, today’s article will discuss some keys for creating effective brochures.

How do you know if a brochure is effective? If you create a desire in the person reading your brochure to actually pick up the phone, or go online, and schedule an appointment with you! It isn’t about having a “pretty” brochure - it is about booking a new client or up-selling an existing client.

The most important thing when examining your brochure is to determine what your underlying message is. What is the message someone reading your brochure is going to come away with? That you are wonderful? That will hardly encourage them to book.

Think about what a consumer wants: relief, safety, satisfaction, value, trust, and ultimately - they want to benefit from having come to see you. What will the client get from a session with you? THAT is what you need to focus the most on. Use your brochure to highlight how you understand the client’s needs and what makes you special enough to fullfill those needs.